When the Adelaide-based fashion brand, Willow Bay Australia, launched in 2017, it effectively filled the void for down-to-earth, urbane, and, above all else, practical designs for the everyday woman.

Two years in, founders Tammy Bishop and Hayley Norman, sought to streamline their label further with a travel edit collection.

Hayley, Co-Founder of Willow Bay Australia, says “This collection is hands-on and versatile, and is designed for almost any occasion. It’s a fun collection that blurs the line between travel, style, practicality and carry-alls.”

Take the Weekender Neoprene Bag – for those quick trips – which can comfortably fit all your material possessions, thanks to its discreet internal pockets and spacious interior.

“The Weekender, Cabin and Duffel bags feature adjustable over the body straps for support. The Travel Edit collection is designed to be lightweight, so you can travel in comfort and style,” says Tammy.

Though the Express Duffel Bag is fit for the gym, the multitasking collection is fun and casual, featuring compartments that can carry the busy woman through her day-to-day tasks. Whether you’re off to a boxing class or a brunch meeting, or perhaps you need an overnight bag or a nappy bag, the Travel Edit bags are designed to fit more than you realise.

The line up’s cosmetic bag, thrown into the Weekender Bag, or as a stand-alone toiletry/cosmetic bag, is adored for its functionality. Its washable, lightweight and is perfect for the travelling lady.

Behind the brand is two passionate women who set out to create an openhearted vibe in each of their designs – fit for any woman.

“Whether you’re a busy mother, business woman or student, we’ve got you sorted. Tammy and I endeavour to create an experience of good customer service and pride ourselves on creating beautiful products that meet different wants and needs,” says Hayley.

Their other collections embody beautiful fabrics and timeless pieces including evening bags, clutch bags and coin purses. Many of their collections boast Neoprene, a rubber synthetic material – meaning they are machine washable – so you can pop your bag on the ground and not worry about a little dirt.

However you choose to wear your Willow Bay bag, the brand has something for everyone, with exciting new ranges to be released soon.