You know the feeling, you're at the airport at 5am, gym bag at lunch, farmers market Saturday morning, dinner that night. and you're doing it all with a bag that's either falling apart or just doesn't fit your life.

That was us too.

Sydney meets Adelaide, 2017. Hayley and Tammy spotted the gap and built the bag they actually wanted. Neoprene, practical, genuinely good looking, one bag for all of it.

Turns out we weren't the only ones who wanted that.

The daydreamer tote took on a life of its own when Australian women loved it, then women in Japan, then across Asia, then everywhere. A bag born in Sydney and Adelaide ended up going more places than most people do.

We've been running to keep up ever since, in the best possible way.

Today willow bay is still run by the same two founders, out of Adelaide, still personally answering your messages, still carrying these bags every single day.

We're not a faceless brand, we genuinely love what we make and care about the people who carry it.

Designed in Australia and carried everywhere.

Hayley & Tammy